4 FINAL OUTCOMES AND EVALUATION

Valentines Card

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New Baby card:

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Birthday Card:

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Sympathy Card:

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I chose to make my sympathy card quite simplistic, and use a set colour scheme, which I feel has worked quite well. I additionally included a pearl on each of the butterflies, which adds an element of elegance to the card, giving it quite a professional look.

Final Evaluation:

When I first got the brief for this project I was not that pleased as I immediately felt that this project would be quite challenging, which it was. I found producing the cards very time consuming, and if rushed, the result appeared very unprofessional. The part I enjoyed most about this project was making the final cards, as not only do I think these are the most successful cards I have made, but they allowed me to bring all my ideas from my previous cards and research together to produce my final outcomes. Doing my research into different card types, I got the chance to develop an understating into how different materials can convey different emotions, followed by things such as negative space and colour. Particularly focusing on materials, I gained an insight into why softer materials are used for new baby cards, and things such as bright shapes and colours are used on birthday cards. It also gave me an understanding if how stereotypical symbols are used to represent each different event on each type of card such as balloons for birthday, hearts for valentines day and flowers or butterflies for sympathy.

With each card I produced I always made sure to follow the health and safety instructions I had set myself, and follow precautions when handling things like wire, craft knives or scissors.

I completed research looking into the use of media and materials by different artists and designers and I found this to be very beneficial to me throughout my project. It allowed me to explore how different materials can be used in ways which convey different messages and emotions through the quality of the material. This informed me further when it came to making my final pieces, as based on my research and experimental cards, I was able to explore materials that would show relevant emotions to the card. I feel I enjoyed using coloured card the most, as I found it the easiest to work with, and I felt this material had a lot of possibilities, as I was able to cut, fold and manipulate it. I also enjoyed working with watercolor paint, as I found this to be quite an unpredictable medium, as the paint flows in a variety of different directions, and dries darker in some places than others, creating quite interesting effects. The materials I found hardest to use would be cotton wool and wire. I found it hard to use cotton wool in a different sense to how I found it hard to use wire, as I found the wire incredibly tricky to stick down on my cards, yet the cotton wool was easier. I am unfavorable of the use of cotton wool as I am not fond of the feel it has to it, and therefore found hard to pull and assemble how I wanted it, as I really do not like the feel of it. This is why I did not use too much of it. Using the wire to make a paint roller on one of my cards is a way I feel that I used the material in a creative way, as it involved sticking the wire flat to the card, something which was not easy at all. Another creative way I used materials I feel is through using photography for the grass element of my final birthday card. I feel using a photograph allowed my design to have an element of realism to it, and it is something that I had not thought of doing in my previous card designs.

I feel that overall my cards clearly represent the feelings and emotions I wanted them to, and my use of materials was effective based upon the choices I made. My favorite card out of the four I have made is the Valentines card, as I feel that this is the best card at conveying the intended emotions, and is effective due to this. I additionally feel that using a wide range of materials helped this design to convey these emotions greatly, as each element of material shows a different emotions, making the card seem exciting. For example the flowers show a traditional sense of love, whilst the small gems included perhaps show more of a elegant love, giving the card a sense of deep worth.

My least favorite card I made is the birthday card, because I feel  it is the least effective in conveying emotions of a birthday, and believe that some of my birthday experimental cards convey these emotions better. If I were to improve this card, I would add further birthday imagery, and use rainbow colours to evoke a further sense of excitement, like I have done in my refined cards.

From this project I have learnt the different ways in which different materials can convey emotions, and how when different materials are together, they can convey an entirely different emotion or feeling. I feel I have benefited from this project as I have a wider understanding of how hard it is to convey emotions in certain card types, and feel if I were to do a project like this again I would have a lot more knowledge of how to go about completing it.

Personal Research 1

 

In this congratulations card, not a vast range of materials have been used which is something I feel gives the design a few negative qualities. However, I am particularly inspired by the simplistic form that this design has, and despite its basic use of materials, I feel that the designer has used the materials with sophistication to suit the purpose. From looking at this card, I feel it mainly uses plain, and coloured card, along with pens, and perhaps water colour paints, to brighten up the design. I believe that watercolour paints have been used to create the background of the design, which has been done well, as the use of these paints would allow the designer to create an equal gradient effect for the sky. Additionally, the light colours of the paint evoke a light-hearted, calm effect, giving the sky of the design a soothing and still atmosphere. The colours of the plane are suited to match the background, yet are slightly brighter colours, which make the plane the main focal point of the design as the colours overpower the background. The typography in the right-hand lower corner of the card suggest the design is celebratory, as the typography reads ‘congratulations’, suggesting celebratory emotions should follow. However, from the colour scheme used within the design I feel that this celebratory sense is not clear within the design, as the mixture of blues, oranges and yellows alludes to imagery of a sunset, or calm sky on a sunny day. This calming feeling is something I feel is not very congratulatory, and I believe if a wider colour scheme of brighter colours were to be used, the card would demonstrate this celebratory emotion in a better way. Despite this, as the general message of the card is ‘congratulations’, and I am unsure as to what the occasion to be to be celebrated is. The imagery of the plane in the sky suggests the card is for someone who has passed a pilots flying test, and along with the message ‘the sky is the limit’ (on the pull out tab of the card), makes it seem as though this card would be suited to a new pilot. However, the phrase ‘the sky is the limit’ may be used in a metaphorical way, implying that the receiver of the card has endless possibilities due to the success they are being congratulated for.

A clever use of composition is used in this card as the main focal point (the plane), moves across the center of the card and does not stay in one set position. This allows the whole proximity of the card to be important, as each element of background will be looked at when the plane travels across it. As the plane travels across the middle of the card, it draws your eyes in an upwards motion, across to reveal the message on the pull out tab. This additionally shows a way in which the most successful materials have been used, as the line in which the plane travels through is neat and small, allowing it to glide across the card smoothly, and further implying a sense of success. The plane itself is something that works well from this card material, as it is strong and sturdy, making it well suited to be a moving part of the card.

Another thing I feel that does not work that well on this card when portraying celebratory emotions is the typography, its small format gives it less of a bold impact, and the de-capitalisation of letters makes the message appear quite boring, and unimportant. In order to create a wider sense of celebration, I feel the letters would need to be enlarged and perhaps putting them in capitals may make the message seem more important to the card.

I have chosen to look at this card as part of my research as I believe the pull out aspect it has to it is something which works incredibly well, as makes the card more exciting. I feel that allowing the plane to move gives the card a sense of excitement, and a joyous emotion, yet the lack of bright colours and exciting materials particularly limits the design. I am hoping to make a card inspired by this design, yet adapting the materials to suit the purpose of my chosen card type.

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Personal Research 2

 

This is the second card I looked at as part of my personal research. It features a panda holding a balloon with the message ‘celebrate your special day’ alongside it. I feel that this card used quite a few different materials within it, and from looking at the card I can infer that these are; sequins, card (coloured and plain), string, pen, and plastic. Using such a wide range of materials is something I feel really emphasises a celebratory feel, as it brings the card a sense of excitement, as there are so many different elements to this. The materials appear to have been used in a sophisticated way, as they do not over complicate the card, but they have been designed and put together with a neat sophisticated sense, paying particular sense to focal point, colour and scale.

Despite a wide range of material use the card itself is something which appears quite simple. The focal point is centred on the panda and balloon, with the use of the string drawing your eyes down from the top of the balloon to the little panda grasping the lower end of the string. This placement of the balloon and panda is something which works well within the design, as it is placed on one side of the card, allowing a large space for the typography as it dominates the other half. The typography uses two different typefaces, which I feel is incredibly successful on the design. The first element of type is showing the word ‘celebrate’ which is in a fairly large and noticeable font size, with the typography itself being a curled font, giving it quite a classy appearance. This curled font allows a joyful emotion as it appears fun, yet sophisticated to suit the rest of the card. Following this type is the words ‘YOUR SPECIAL DAY’; this is shown in a bold, capitalised, block font which fits neatly under the word ‘celebrate’. The bold font and capitalisation of these few words makes them appear quite direct to the audience as they emphasize the idea that it is ‘YOUR’ ‘SPECIAL DAY’.

I am particularly inspired by the use of sequins in this card design, as I feel it adds a fun sense to the card, overall making the design more exciting. Based on this idea of using sequins, I am hoping to create a card with a similar sense, as I am particularly fond of this design.

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Personal Research 3

The use of materials in this card particularly inspired me for my cards, and the overall card design is something I felt would be incredibly effective in my project. Despite having a simplistic appearance, this card uses four different materials giving the design interesting and unique qualities. From looking at this card, I believe that the main materials that are used are coloured card (which appears to have a surface texture to it), plain card, wire, and some kind of fluffy, feather like material (perhaps part of a pipe cleaner). Using this range of materials allows the card to portray a range of emotions. For example, the soft texture of the pipe cleaner evokes soft and caring emotions, and along with the pink colour of it, almost examples a sense of love. In contrast to this, the wire has more of a harsh appearance, as it is stiff unlike the pipe cleaner, and almost shows a study and secure sense. Mixing these contrasting emotions together represent the moving house situation to have more than one emotion. The pipe cleaner may demonstrate the love felt towards the new home, as the person falls in love with their new property. Along with this, the sturdy sense of the wire perhaps gives the person reassurance that their new home is secure, and safe for living in. These particular materials take a lot of inference and depiction into, to get an idea of the emotions portrayed through them as they are laid out very simplistically on the front of the card. I feel using contrasting materials (in this case hard and soft), to be something which works incredibly well on the card, as it gives it an interesting appearance, yet due to the simplicity of the card I believe that the materials do not deliver the message well, or do the card much justice. In the process of moving house, I feel that a wide range of emotions would be felt, from feeling anxious about the move, to extreme excitement of getting a new house. This exciting sense is something that is not shown well within the card, as the simplistic sense almost gives the idea of moving more boring connotations. The card is not bursting with colour, evoking excitement, but is instead fairly plain with the use of only white pink and black.

Despite the previous points I have made, seeing the card to be quite simple and boring, I feel having another look at the card has allowed me to view it from a different perspective. The majority of the card is made from white card, which is seen for the background of the card and design itself. Over the top of this, slightly textured, pink card has been cut and stuck down, as though it is paint which has been painted over the white walls of the property. The use of white card, seen as negative space, is something I feel could be done deliberately; alluding to the fresh, clean walls of a new house. Therefore, when taking this second look at the card, I believe the main idea of it was to show the new beginnings that can come with a new property, as the walls are painted with a pink colour, as if the person is decorating the house metaphorically with love, or perhaps items of theirs that they love. In this case, I feel the composition, and placement of materials on the card is something which works incredibly well in demonstrating this.

This card has made me think very carefully about designing my cards, as although it does not fit under the four themes of the cards I am planning to make, it has allowed me to look further into materials types and how they are used to demonstrate particular emotions on the card. It has additionally allowed me to understand the use of negative space further, and how it works in effect on some particular card types. If adapted, I feel that this design is something which would work well for a birthday card, as combined with bright; dramatic colours may work well to explore a celebratory emotion.

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Personal Research 4

This Valentine’s card explores a geometric design which is what drew my eyes to this particular card. As well as this, the card only uses three material types, which both contradict the types of materials I would expect to be used to represent the loving emotions that come with Valentine’s Day. I feel that three of the main emotions that come with Valentine’s Day are love, care, and joy. To convey these emotions, I feel materials such as soft pink fabrics, and bright colours would be used, demonstrating this soft loving and joyous feel of Valentine’s Day. However, neither bright colours, nor soft fabrics are used within this design, but in fact, the opposite. The three main material types that are used within this card is card itself, wood, and string. Both card and wood are incredibly sturdy materials, usually both with hard or harsh edges. Unlike these, the brown string is something which is able of manipulating, but the rough surface texture to it is something which fits in nicely with the use of wood. The designer of this card has used the strong materials as a theme throughout the card, as the patterned background of the card shows geometric heart shapes, which equally appear as stiff as the materials used. Using this as the main theme throughout the design shows an alternate take on the regular light-hearted imagery of Valentine’s Day

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COMPARISONS OF VISUAL LANGUAGE ACROSS CARD TYPES

Looking at a variety of different cards has helped me understand how different emotions are conveyed through the use of different medias and materials. I feel that the more celebratory cards have a wider colour scheme, using colours which spark a happy emotion. In comparison to this, I found that the sympathy cards use more of a muted colour scheme, an colours which derive compassion, and are more thoughtful in what kind of emotion is portrayed in the design.

COMPARISONS OF VISUAL LANGUAGE ACROSS ARTWORK

Each piece of artwork I have explored within my artists research uses different colours and materials to portray different emotions. From looking at these artist’s work, I have learnt that colours are a major aspect in depicting different emotions. For example, in Noe Vicente and Pablo Picasso’s paintings, a lot of the colour blue has been used to emphasise sad, and sorrowful emotions. In comparison, Claudio Parentela uses a wide range of colours which give her artwork a bold, happy appearance. These happy emotions are something which are additionally shown through Claudio Parentela’s wide range of materials. From inference, I believe that this artist has used magazine images, coloured pen drawings, along with small areas of paint to produce her piece of work. In particular, the bright colours of the the felt tip pens are what give her work a  cheerful appearance, and have allowed me to gain an insight into what materials are effective for portraying happy emotions. Thomas Lawrence is another artist who portrays happy emotions in his painting, and uses a unique material to do so. I feel that the artist has produced their artwork in oil paints, which despite the thickness the paint has to it, has been used in a way which allows the colours of the oil to bring out a sense of joy. For example, the white and pink tones in the children’s dresses contrasted against the thicker, darker appearance of the oil paint in the background allows the children to have a happy, pure sense about them. The tones of colour behind the children appear darker, and appear in a heavier brush stroke, which additionally add to the light and joyous appearance of the two girls in the picture.

Artists Research

 Gustav Klimt, “The kiss” 1907

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This piece of artwork shows a sense of romance through the positioning and gestures of the people within it. As the man is lent in to kiss the woman, we get a romantic feel through the imagery used. The colours in this piece of artwork are mainly centred around the use of yellows and oranges, colours connoting things such as a sunset and overall giving the painting a happy feel. Standing on a flower bed, the focal point of the image appears to be the two people, as they hold each other in delight. This flower imagery used additionally conveys the idea of summer, and a happy emotion can be implied through this. The materials used to produce this piece of artwork are oil paints and gold leaf on canvas. Gold leaf is a type of gold that has been beaten into a thin sheet, which can then be used in various different art forms. Using it as a medium for this painting additionally shows the elaborate feelings that the two lovers feel for each other, perhaps suggesting their love is like the greatest riches. The gold leaf gives the painting almost a speckled gold effect which then adds elements of gold as if it were some sort of magic dust or powder, allowing inferences to a magical sense of love. Whilst the gold leaf works well for the painting, I feel oil paint would have been a more difficult medium to use representing loving emotions. Due to its thick texture on canvas, the heavy look of oil paint is something which I feel is less likely to be effective in demonstrating the light hearted and emotional aspects of Valentines day. However, the artist has used this particular medium in an effective way, as the bright colours of the paint bring a joyous emotion, bypassing the thick nature the paint has to it, and turning it into a soft, light and cheerful picture.

Pablo Picasso, “Woman with Folded Arms” 1901

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This painting evokes a sad, depressed mood as the blue colours connote unhappiness. Additionally conveyed through the woman’s face, this painting conveys a sense of depression as she frowns, with her arms sternly crossed as she sits alone. I feel that the colours are the most important part in showing these particular emotions through the painting as the black areas contrasted with the blues give connotations to a rainy day, or even tears. This dark atmosphere shows the true feelings the painter wanted to convey through the piece. As it has a simple composition, the focal point is on the person which with their saddened face, give the woman an unimpressed look. The main part of this artwork that gives it a deep, depressed appearance is the dark, dull colour scheme. This piece of artwork is an example of how the artist has thought carefully about colour scheme, and how they can convey such emotions by simply using various different shades of blue.

Thomas Lawrence “The Calmady Children” 1823

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A sense of joy is immediately shown through the loving gestures made as two children sit together. There faces have an innocent sense to them, suggesting they are young and vulnerable, additionally backed up by the warm tones shown through their skin. A sense of love and caring is shown through these pink colours, which contrast with the darker background of the piece, putting the two children in the main focal point of the picture.

Claudio Parentela “Painting1254” 2013

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This mixed media piece by Claudio Parentela has an interesting structure to it. The disjointed, cut out effects of it allow the image to be quite confusing, evoking a whole range of emotions.The bright colours evoke happy emotions, which are backed up by the happy faces seen in the picture. Using a range of materials additionally backs up the idea that this piece of art work evokes happy.

“Lost” Painting by Noe Vicente

Saatchi Art Artist Noe Vicente; Painting, “’Lost’” #art

This painting by Noe Vincente immediately conveys a sense of sadness and loss, s the boy sits saddened on the side of the streets as if he has lost all hope. The atmosphere around him shows a sense of pathetic fallacy, shadowing the sad emotions he feels inside. The colours of the image are something which show this saddened sense straightaway, as the blues and reds connote things such as rain and loss, giving the audience an aunderstanding of what the boy must be feeling.

New Baby Card Research

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This is the first example of a New Baby card I found. It instantly appears as though it is advertising the birth of a baby girl, therefore already reducing its amount of sales. It appears to mainly use paper as its main material, and looks as though it has been quite simply composed. Each element of paper used is texture, giving the design a less boring appearance, and overall a fuller look. The light patterns, and pink colours that have been used in this design give off a very girly sense, which additionally appear as very delicate things, making the card incredibly suitable for the birth of a child. The lighthearted nature of the design is additionally something that gives of a celebratory effect, showing clear ways in which patterning can be used to evoke an emotion.

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This card is made from a range of different materials, which are uniquely combined to make a ‘New Baby’ card. It is made from a range of things such as typography, coloured paper/card and pencils. The typography that makes up the body of the bird

 

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This New Baby card appears as though it has been purely made up of different patterned materials, that have been individually layered up and sewn together to make up the main image on the front of the card. Using stitching is something that appears very delicate, showing a caring sense which is a lot like the care a mother would give to their child.

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This new baby card has a very simplistic colour scheme, and overall layout to its design. Working with pinks, reds, and whites, the designer has centred the card around being suited to the birth of a baby girl, additionally written through the typography on the card. Using these colours additionally gives off a loving feel, having connotations with things such as love and compassion, perhaps even a family bond. The pinks within this card also help to show the card is for a baby girl, as pink is stereotypically a colour favoured by little girls. Whilst showing that the card is made for new babies, the materials used additionally help to convey this message. The majority of the materials used within this design appear to be different patterned cards, in colours which suit the audience. As well as this, the designer has used a white card with an embossed spotted pattern on it. Using an embossed effect, the designer has used one of the five senses; touch, which is a very common sense in newborn babies. At such a tender age, babies use their hands to feel different surfaces, something which would make this card appealing to them. This shows how the use of embossment has been particularly successful through the use of materials in this card. Additionally, buttons are featured on this design, a part which is additionally very prominent on the card. Whilst adding to the sensory effect, the buttons also have strong links to babies as they are often found on their clothing, and perhaps shoes, as shown through this design. Buttons additionally have a shiny effect, and appear smooth like a baby’s skin, suggesting they are soft and new like a newborn baby itself.  The overall emotions given off from this card are a sense of love due to the colour scheme, yet I feel the materials are something which does not add to this sense. As card has quite harsh edges, the majority of the materials on this design do not have too much suitability to babies, as I feel that softer materials may demonstrate this sense further. Using softer materials, such as felt may link into the softness of the baby’s skin; where as this designer’s main use of card has a harsher approach. However, there are other elements within this card that convey the cute, loving sense, which people feel towards newborn babies. This sense of cuteness is seen through the shoe imagery on the design, as many people find the tiny feet of babies incredibly cute, especially as they are something which will not be this small forever. This suggests the designer has focused the card around the idea of babies being new and cute, which is appealing to many. Overall, I feel that some of the materials within this design, such as the buttons and embossed card work very well in conveying a babyish sense, whilst making the card more appealing. However, not all of the materials within this design I feel are as successful, therefore restricting the emotions portrayed through the materials. I feel that the strongest element of this card is the use of the buttons, and therefore would like to use these when designing my new baby cards. I will additionally take from this design the idea of how specific colours can create gender specific cards, and be careful in my colour choice because of this.

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This new baby card is another card which immediately appears very gender specific, through its use of colours which stereotypically are preferred by little girls. This pink, red, and white colour scheme is something which is commonly used within new baby cards, as the loving connotations that come with the colours create a sense of compassion, shown towards the new baby. Furthermore, this loving sense is additionally conveyed through the use of materials in the design. For example, the design appears as though it is layered up by a soft fabric, which has been stitched onto the card. A creased flower, along with a white frilled material is also shown, with additional paper, giving the design a wide range of material use. This use of soft fabrics, which I can infer are some sort of felt, are a particularly strong part of the design as they demonstrate the soft feel of babies skin, whilst also being a material that would appear to a baby through their sensory touch. Adding to this, the delicate stitching which keeps this material in place on the design has reference to the baby’s delicate nature as they are small and vulnerable when they are born. It additionally implies that a lot of love and care has gone into the making of the card, which are emotions felt when a new baby is born. The typography ‘sweet baby’ is placed next to the flower imagery, which link to the idea of real flowers being ‘sweet smelling’, whilst linking into the sweetness of a new baby. The flowers add in further to this delicate effect of a baby, and the light nature of the petals created by the thin material show how the handling of flowers has to be incredibly gentle, much like when holding a baby. The white lacy material used additionally has links to delicacy, whilst also showing a sense of royalty and importance, perhaps used to suggest that a new baby is top priority in a family. The main focal point of this card is imagery of a baby, which is placed in the centre of the card. This links into this idea that a new baby is at the centre of the family, prioritised by those around it. The baby appears as if it has been painted in watercolour paint, as it is seen in quite light colours, perhaps representing the light and delicate nature of a newborn child. Overall, I feel that the materials in this design work incredibly well for showing the nature of a new baby, and therefore have a very successful effect within the card. I hope to use a range of materials like these within my card designs, especially paying attention to the feel of the fabric, and using soft feeling fabrics for my new baby cards.

Birthday card Reseach

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This birthday card uses a wide range of different medias. I feel it most likely uses different layers of paper, along with string, film strips, Biro pen, watercolours an tissue paper. The many different forms of media used can be seen mainly through the background of the piece. Using such a wide range of media definitely depicts the idea of celebration as so many different things are used to represent the celebration of a birthday. Using this amount of different materials definitely makes the card seem fuller, and gives it a textured appearance. However I feel a key part of advertising a birthday is the inclusion of bright colours, something that this card has very little of. This celebratory effect is instead portrayed through the vintage tones and scrap-book like imagery seen on the main design. I have learnt from this card that a celebration can be advertised in less of a direct way, yet still have a lot of meaning.

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This card has a very three dimensional effect as the candles stand prominently put on the front of the card. The background seen behind these candles is a brown style card, which is slightly textured, giving the card  natural feel. The celebratory feel is something I feel this design is lacking in as the green, yellows and browns give off more of a sense of nature, and less celebratory.  From looking at this card I feel that the colour scheme is incredibly important to the design and portraying the emotion of the card.

 

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This cars uses bright colour in a clear celebration of a birthday. These colours are something I feel portray a celebratory feel incredibly well as the bright colours catch your eyes and are generally things connoted to happiness. The techniques used to produce this design I feel are quite simplistic, as the lettering of ‘HAPPY’ looks as though it has been made out of coloured card, along with paper strips behind it to make up the rainbow effect. The main focal point of this image is in fact the rainbow colours as they contrast against the black background and take up the majority of the front of the card. From looking at this particular example of a birthday car, I have learnt how bright colours are key to advetiing happiness, and work well when shown up against a darker background.

Valentines Day cards Research

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This Valentines Day card uses a cut out effect which is supported by the pink background behind it, in order to make the words an design clear to read. It has a pink colour scheme, immediately conveying the romantic atmosphere of Valentines day. This card does not have a specific focal point, and therefore makes each part of the design equally important, appearing as though one part would not word without the rest. The card is incredibly personal, as the typography reads ‘I love you to the moon and back Love Lily’ showing this sense of a great amount of love. This is backed up by the star imagery, cut out surrounding the lettering. I feel this card heavily relies on the typography in order for the message to be conveyed. Without the message, it would be hard to infer what the main aim of the card was, due to its incredibly simplistic design. However, I am quite fond of the use of mediums and materials and feel that they are quite effective, as appear very delicate and provide a unique way of conveying a message. This sense of delicacy perhaps conveys the special feeling felt by one partner to another, and shows a caring sense has gone into the card. Despite this, I feel that the card does not convey a clear sense of emotion and therefore makes the materials used quite ineffective. I have learnt from this card that relevant imagery needs to be used in order to convey a certain message, as traditionally valentines cards have some use of heart shaped imagery. Yet this design shows a different approach, making it quite unique and perhaps individual.

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This Valentines day card immediately has a masculine sense to it, as it features a shirt and tie. Gender based, the card is then contradicted by stereo typically feminine colours, and then backed up by a dark background. Negative space is something I feel is not used within this card, as using complete colour, the design has quite a full appearance. The main techniques used within this design is the art of paper folding and origami, but still giving the design a simple sense to it. I feel that the materials used are fairly boring, and do not do much justice in making this card seem as though it is intended for Valentines day. Based upon the paper folded shirt, which seems to be the main focal point of the image, I feel that this card immediately suggests a sense of work, business or even wealth. All these things suggest that the particular imagery used, is less effective for giving off a romantic feeling intended on Valentines day. In an attempt to convey these emotions, the pink areas of the card give subtle hints to Valentines day, yet I feel o not convey the message well. Among the black background, doodle style hearts appear present, as though they have been drawn onto the card with a darker shade of marker pen. I feel that the  intention of these hearts is to convey a sense of love throughout the design, however due to the black colour they are shown in,steers away from the traditional idea of love shown on Valentines day. Overall, from this card I have learnt that  imagery is incredibly important, along with sense of colour, in conveying the message on the card.
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This design is heavily reliant on its use of mixed media. Defying the stereotypical pink colours used to represent Valentines day, this card holds a rustic effect as it uses deep browns, and has a metal-like appearance. It is hard to depict the actual mediums and processes’ used in designing this card, as it has been so cleverly made that the materials are not obvious. I feel that many areas of the card, such as the dragonfly, key, heart and flower, have been made with metal, and bent into the shape of these things. This is one possible idea for the production of these parts. I additionally feel that they could have been handcrafted from cardboard, and painted in a way to give them a rustic appearance, much like the background of the card. This is something I feel would be a lot easier to produce, yet harder to show a rustic effect. The background of the card also appears as though a sense of embossment has been used for the diamond shaped areas, making the background appear less flat. The overall rustic appearance produced through these methods and objects is something which I feel suggests the card symbolises an old fashioned sense, or long lasting love. An immediate sense of love is not portrayed when first looking at the card, as the colours used do not appear loving, yet perhaps work in a way to show off the idea that ‘love is timeless’. Overall, I feel the use of materials creates a more interesting effect on the card, but does not make the message any easier to understand.

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This Valentines card has a very simplistic colour scheme, as it is mainly centred on the use of reds and blacks, which are very stereotypical Valentines colours. The use of negative space is something which is used very carefully in this design, as the composition of the main image falls in the centre of the card. I feel that this careful layout makes the main image the most prominent part of the design, as it is the place in which the emotions are derived from. Whilst the colour scheme evokes a sense of love and desire, the materials used are another important part in conveying the emotions of Valentine’s Day. Featured on the tree, are strands of ribbon, each of which conveys this sense of love through the silky texture they have. The smooth, silky feel of the ribbons connote a tender, luxurious sense, perhaps even referencing royalty, and suggesting that the person receiving the card is placed like royalty, above all else. As the silk bow is placed before all else on the card this additionally backs up the sense of the receiver of the card being the most important person. Other materials used within this card appear to include card, a painted picture (or Wacom drawing) and stick on gems/or stickers. The card has been used to create a bordered effect for the centre image on the card, emphasising the importance of the main picture, and suggesting the typography that is placed outside of this border is less important. The bright red colours are dominant and attention seeking, and used with pinks to make up the leaves on the tree ( which in this case are flowers) suggest the designer of the card wanted to convey the idea of having a natural love. The imagery is additionally light-hearted and delicate, showing the delicate nature of love. The red gems used on the card have a shiny, reflective surface resembling diamonds and jewels suggesting the giver of the card loves the receiver with all their wealth.

 

Sympathy cards Research

Image result for sympathy card creative

These ‘With Deepest Sympathy’ cards are an example of a card which has been made with mixed media materials. They have a very simplistic design and appearance yet uniquely use more than one medium.  I feel that a mixture of paper, digital typography and embossing has been used in the process of designing this card. Due to the prominent appearance of the flowers on the design, I believe that they have been individually hand crafted and made out of coloured paper. This delicate process is something which has made the card very effective. Using these different mediums and materials, the card has a very caring feel to it, and the design itself gives off an emotional sense. The caring nature of handcrafting each flower suggests a lot of thought has gone into each card, portraying a sympathetic atmosphere, which was also the card intention. The patterned embossed effect on the card additionally helps to show this nature of the card as it appears light and delicate, showing a sense of care. Due to this effect, areas of negative space on the card have been filled, and give the card a fuller look. However, it is not overly decorative as aims to show compassion through its simplistic nature. The simplicity of the card additionally gives the message om it more focus, as along with the flower design, comes into the focal point of the piece. Due to the heavy reliance on the cards message, the emotion is clearly shown, as is described through this. I feel that this piece uses materials techniques and processes’ very effectively. The design is not over complicated, so shows sympathy, yet the three dimensional effect of the flowers gives the card a bolder look, additionally giving the flowers quite a lifelike sense. From looking at the card, I am particularly interested in the method of using paper to creative carefully designed flowers, or things which are relevant to my designs. The flowers on this card portray emotion well, and due to their prominence and importance on the card, I feel that they are incredibly effective. Using paper as the medium is additionally something I feel would work well for me, as it does not involve extreme process’, but overall has a very successful outcome if done well.
Image result for origami sympathy card

This ‘With Sympathy’ card is another example of a card I found that uses a range of materials, techniques and process’. It features a dog made from origami paper, with a ribbon bow tie, hand drawn features, and googly eyes. Additional methods are seen through this card, as it features an embossed effect outlining the cards border, and used for the main message of the card. As such a range of materials are used amongst this card, I feel it is hard to depict one specific emotion. The main focal point of the card is the dog, and from a distance would be the most prominent, an perhaps only part of the design which would be visible. The embossed effect of both the border and the typography is something which I feel portrays a sense of compassion and empathy amongst the card. The font is delicate and light which additionally connotes care and kindness. However, I feel that this caring nature is then taken away by the main focal point of the card; the dog. Overlapping the typography, the huge nature of the dogs head leaves little room for negative space, dominating the card. Furthermore, the use of googly eyes give off more of a comical, childish effect contrasting with the main message of the card. The beautiful art of paper crafting is something which I feel is not shown through the origami, as the large, bold appearance of the dog has little sense of delicacy and caring emotions. Due to this, I feel that the origami used on the design is something which is more likely to attract children, than someone who is buying a sympathy card. In contrast to this, the dog imagery used may suggest a sense of happiness, in a bid to cheer up the receiver of the card. Dogs in particular are an animal of which is known for bringing a sense of joy, and perhaps the designer of the card included the dog knowing this. Despite this, I overall feel that this card is not as effective as other sympathy cards I have looked at, and feel that emotions are not portrayed well through the majority of the materials used. Therefore, I feel choosing the right mediums and materials when designing my cards is something which will effect the message of the card greatly, and is something I will have to think about very carefully.

Image result for sympathy card 3d

This is another very simplistic example of a Sympathy card.It features a vast amount of negative space, yet thinks very carefully about focal point and placement of each thing on the card. The message, ‘Thinking of you always; has been neatly placed underneath the main focal point of the card, towards the bottom. This placement allows your eyes to see the typography after the butterfly, showing how placement can effect the order of what your eyes see. The main focal point of the poster; the butterfly, appears to be made up from sheets of different shades of pink paper, with the main part showing patterning. The methods of creating a handcrafted paper design shows the care an consideration that has been made to the card, along with the pink colours depicting a sense of love. To continue, the three paper sheet layers of the design make it appear incredibly delicate, like a real butterfly, showing the effort the designer has gone to to portray this delicate and sympathetic emotion. The main message on the image is seen in a looped style typeface, which additionally makes it seem delicate, yet shown in black makes it easy to read. The three dimensional effect of the butterfly almost gives the card a sense of life as the butterfly appears in a stance as if it were going to take off, lessening the focus on the negative space around it. However, despite the simplicity of the design, I feel that the card could almost be too simplistic, and despite the materials used portraying the emotions of the card well, I feel that it almost has too much negative space. When I am designing my cards, this is something I will have to think about carefully, as I have learned from this design that negative space plays a key part in card designs.

Overall, from looking at different examples of sympathy cards I have learnt that generally negative space is used for effect, and the most effective of these cards has an equal placement of negative space to help give off the emotions of the card, yet if too much is used, it can ruin the overall design.

Unit 2: Materials, techniques and processes in Art and Design Greeting Card Design – Using materials, techniques and processes to convey ideas, meaning and emotions.Unit 4: Communication through Art and Design

Intro to the Brief

 ” The aim of this assignment is to develop the breadth and depth of learners’ knowledge, and understanding of and skills in communication through art and design. Learners will achieve this by studying how practitioners use primarily visual imagery to communicate ideas, messages and meaning, and then applying findings to their own ideas. The brief will also develop learners’ skills and understanding in working safely and creatively with the materials, techniques and processes associated with their specialist pathway. “

The main aim of the brief is to produce outcomes for the following 4 types of card.

-Valentines Day

-Birthday

-Sympathy

-New Baby

The final outcomes must be 3D cards, and must convey the appropriate message for the particular card type. The cards must entice potential buyers, and obtain sales for my lead designs.