Logo Progression

This idea was taken from my ideas sheet. I chose it because it has a lot of natural imagery, which represent my chosen festival type. This draft of my logo is fairly un-neat, so I will later need to touch it up.Untitled-1


Logo Ideas

These are my ideas for my festival logo. I experimented with different types of fonts and drawings, so that I then had a wide range of potential logos to choose from. I experimented with flowers and vines as I felt these were things which featured a lot in arts/music festivals.Scan

Arts font

This font shows a flower power/80s theme which again is another aspect of arts and music festivals. it’s lettering is quite bold and easy to read, and could be quite effective if used on a poster/ large print etc. I particularly like this font as it is quite unique and different, it also represents my chosen festival well.Screen Shot 2015-09-28 at 15.59.53

Arts/Music festival logo

This logo uses pastel/fades colours to represent the type of festival it is. The typography is large and being the focal point of the picture, tells you exactly what the festival is called. The logo features of a sunset, implying that the mood of the festival is relaxed and laid back. I particularly like the colours in this logo, and the way it is presented creates an inviting atmosphere.Screen Shot 2015-09-28 at 15.40.56

Logo design process

This is an example of a logo design process, it is for a company called ‘vividways’. The process shows the various steps the designer took to finally create their logo. They used a series of pencil drawings, then moved onto pen before finally deciding on the perfect logo for the company.Screen Shot 2015-09-28 at 15.20.10

Instrument Drawing

This is a drawing of instruments that represent my chosen type of festival. The pink and the green colours in it were done using watercolour pencils, and these colours were used because I felt they were quite natural, which is a key theme in arts/music festivals. I decided not to use lines that were to bold or harsh within this drawing, because I feel this would go more with a rock festival, which is dark and bold, where are sketchy light lines work better with my theme. I chose to draw the acoustic guitar, as I feel that at my type of festival a lot of country/ alternative music would be played. The violin also shows that ranges of music are performed at these type of festivals. My limitations when doing this piece were the time we had to draw it in, and the types of materials were restricted. If I were to do this again, I would pay more attention to detail and perhaps do some shading to make it look more three dimensional, as I feel this would give a nice effect.Scan