Poster Analysis Abram Games

Poster Analysis

Meaning: Timageshis poster by Abram Games features of a dove holding an ‘A’ which has been taken from both the word ‘peace’ and the word ‘war’, this perhaps suggests that peace and war are part of each other, they come as a pair perhaps? The dove;
placed to represent a messenger bird, carries a single letter; ‘A’ maybe telling us that during the war, it was only simple, single things that the bird would deliver. The dove delivers a letter, not multiple letters, just a letter, suggesting perhaps it was rare that a bird made a safe return flight. The blue background represents a blue sky that appears here to be clear possibly portraying hope that the skies will be clear and the war will soon clear up.

Typography: The typography on the poster is coloured black, orange, or white. The black typography is shown in the top right hand side of the poster, and the bottom left hand side. This makes sure the audience looks at the whole poster, rather than just looking at one particular point. The orange ‘A’ in the doves’ mouth is the centre letter of each word; peace and war. It highlights the blank space in each word and shows that the missing letter is perhaps the most important part of the words. The white letters in the bottom right hand corner of the poster say: ‘The United Nations Translating War into Peace’. This shows the true purpose of the poster, and what the poster represents. It also has their symbol, used so people can recognise whose poster it is.

Colours: Blue: representing sky, Black: for clear lettering, White, and orange. The dove is crisp white, a pure, holy creature, bringing hope to the families that have soldiers fighting in wars. The ‘A’ is orange making the audience understand the importance of the letter.

Composition: There is nothing directly in the centre of the page, which means the audience has to look at the whole surface of the poster for a proper understanding as to what its symbolising. The white dove is the focal point of the poster, as not only being the most visible thing, also is the largest item on the poster. The dove is also showing the transition of turning war into peace, taking what should have been a black letter and taking it and changing it into a brighter and more hopeful colour, placing it in peace.   

Festival_of_BritainMeaning: This poster may have many hidden meanings behind it, for example, the dates symbolising the time of the war or the fact that the focal point is a compass suggesting Britain has moved on, or is maybe heading in a better direction. It also
may my trying to incline that you should be heading in the direction of this exhibition. Maybe the angular shapes of the larger compass symbolise the buildings in London, particularly around the embankment area?

Typography: The typography is fairly small, and the lettering is bold but stylised. The words ‘London’ and ‘guide price 2/6’ are the smallest words on the poster, and the date ‘1951’ is also quite small. The relevant factual details are included on the poster, such as where it is, but they don’t take the main focus off the more important typography…i.e. what the poster advertises.

Composition: The image takes up the majority of the centre of the poster, and the centre of the compass points in the middle of the poster becomes the focal point. The images and typography in the poster look carefully placed and measured to take up an exact amount of space.    

Colours: The main colours are blue, red and white, which are the colours of the British flag. These connect with the word Britain in the typography beneath the points. The other colours in the poster are black and a dark beige/brown colour. The opacity in the white on 4 of the largest points has been changed to create a difference between the white colours; these points are made up of delicate lines which from a distance aren’t visible. The brown colour in the background perhaps is used to make the other colours stand out. When looked at carefully, you can see that each shape is not completely filled with colour, but have small missing patches where the background is showing. Although it’s quite hard to see, this gives the effect that the poster has the texture of a luggage label, brown and has a cardboard effect.


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