Naive mascot

Naïve Mascot: Tony the Tiger
Tony the Tiger is a popular naïve mascot used to advertise Kellogg’s cereal. Generally targeted at children Tony the Tiger encourages the purchase of Frosted Flakes, more widely known as “Frosties”. First seen in in 1951, the concept of Tony has developed over the years starting from a more simpler, sketchier tiger and developing into more of a complex character design.
Generally on Kellogg’s packaging, Tony can be seen standing with a bright red scarf round his neck, contrasting with the orange white and black seen on the rest of his body. He stands tall and has a tall thin waist, and larger torso. This promotes cereal through the way Tony has a healthy appearance through his stance and body, supermarket. The main colours, orange, white and black are colours generally connoted with tigers, and whilst Tony is a cartoon, he may show the buyer that he does have a few realistic tiger aspects.
The general stereotype linked to tigers usually seems scary, intimidating and fierce, so why use a tiger to represent cereal? Although appearing friendly, the idea of using a tiger as a mascot for Kellogg’s cereal suggests the designer wanted the tiger to represent how the product would perhaps persuade the buyer that they would have a build like the tiger once eating the cereal.
Goldsmith, T (1951) Tony the Tiger

Graphic Design Uni Reseach

Norwich University of the Arts

Entry requirements: BBB

Norwich university does a course in Graphic Design that happens over the course of Three or four years, based on participation in year zero or not. In the first year, students develop an understanding of different techniques in Graphic Design, and doing a year of learning.

Norwich University of the arts has a large campus and is a popular choice for art, craft and design students.


Nottingham Trent University

Entry Requirements: BBC

The Graphic Design course at Nottingham Trent is a three year course.



How to reference a book

-the author or editors surname and comma

-their initial

-the year of publication, in brackets

-title of text, in italics of quotation marks

-place of publication

-name of publisher

EXMPLE (books)-

Akbar, J (2002) The Rise of the Criminal, London, Oxford Press

Liz, F and Olivia, T (2010) For love and money, London, Laurence king


-Authors surname

-Authors initial

-year in brackets

-Article title in italics

-Available at:

-Web address

-(Accessed: date)

Minchcington, C (May 13, 2006) 15 common mistakes designers make, available at: (Accessed: Monday 20th June 2016)

Steven, R (16th June 2016)


Games, A (1936-1937) Pre-World War 2 Public Information Poster [Screen print] Available at:

Picasso, P (1944)  Bust of a Woman 1994 [Format unknown] Available at:

-Artists last name

-Artists initial

-Year in brackets

-Title of work in italics

-[Format] if known

-Place work resides or website. Available at:



Illustrator Techniques

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The Pen Tool- The pen tool draws a path for vector objects.  Using the pen tool you can create shapes that either have curved or straight edges. By holding down the mouse, a curved lie is created.

The Anchor point tool, found within the pen menu allows you to add anchor points to your objects. Once adding an anchor point, switch back to the white mouse tool (direct selection tool) and you are able to change the shape of your object.

The convert anchor point tool changes the curved line of your shape into a more angular shape.

The shape tool allows you to draw shapes. To add more points to a star, use the arrow keys.

The path finder menu, found within ‘window’ at the top of the page, allows you to minus the front shape from the back shape. To do this, hold down shift and select your shapes, then choose and option from the path finder menu.

Adding gradient is done by selecting your shape using the shift key, and then selecting the gradient. The colours can be changed by changing the black and white boxes.