Why Volvo?

For my car advertisement I know I want to use Volvo as my main brand. I am set on using Volvo due to the fact that I am very familiar with Volvo’s as they have been in my family for years. I also work at Volvo in Cambridge, and therefore will be able to gain a lot of knowledge to help me with this project. To start of my research I have looked into Volvo’s website to see what kind of information may be useful to my project.

I firstly found out about Volvo’s main advertising campaign, which focuses on safety. I feel that safety is very important in cars, and as Volvo have such a high reputation for good safety, it is something I would like to take forward in my project.

One of the main things I came across in my research was the Volvo’s ability to stop without the drivers involvement. This particularly interested me as it demonstrated how a car has the ability to change someones life for the better.

http://www.volvocars.com/intl/about/our-stories/made-by-sweden/vision-2020/life-saving-innovations

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s