In the style of drawings evaluations


In the style of Sarah Beetson:

In this piece I was aiming to copy the childish style that follows through all of Sarah Beetson’s work. I particularly aimed to copy the bright colours and fine lines she uses, along with the various paint-like splatters she shows in her work.

The mood of Sarah Beetson’s work is very lively, which is what gives it a childish appearance. This I hoped to convey through my ‘in the style of’ drawing. I feel that this piece was quite successful, as the colours are bright and have direct links to the specific colours Sarah Beetson showed to use in her piece of artwork.

Additionally, the use of a Biro pen to draw in fine lines was effective in conveying the fruit I had chosen to draw in a Sarah Beetson style. However, this piece could be improved by using paints to create more of a random splattered effect, having a closer link to this artists work. The reason I feel this is because the pen splatters in my piece of work feel very forced, as I chose where to put them, and feel if paint were used, a technique could be applied to give the work more of a messy look, with further links to Sarah Beetson’s original artwork.

This particular style is something I feel would have more links to a family fruit juice, as the childish nature of it would suit families with younger children. Furthermore, the bright colours is again something which would be more appealing to children, and I feel the design would need more sophistication if it were to appeal to gym goers.


In the Style of Derrick Greaves:

In this piece of work I was aiming to convey the basic shapes Derrick Greaves uses within his work. The artists work shares angular and rounded shapes which are composed in an overlapping style to make up the basis of his work. Additionally, by using similar colours to those which Greaves used, I was aiming to create a piece of work which had clear links to his.

I feel that by using these colours, I was able to create a piece of work which has clear links to Greaves, and was overall quite successful. I feel the simplicity to my design was key, as Derrick Greaves does not over complicate his design but shows it to be very simplistic. Another reason I feel I was quite successful in creating an ‘in the style of’ for this artist was because I stuck to using similar shapes that the artist used, helping my piece of work to have clear links.

Despite its obvious links to the artist, I feel there are many ways that this piece of work could be improved. For example, the first way it could be improved is through my personal response to the artists work, as I feel in ways the design is very similar, and to improve, could be a more personal response by using a different fruit to the one used by Greaves and different shapes to give the work more individuality. By doing this, I would still include links to the artists work, but would additionally show more of a personal style. Another way that this design could be improved is through the apple that I have drawn. Drawn in Photoshop, I feel that this apple has very rough edges to it, which are not in the style of the artist. This could be improved by producing the apple in illustrator, allowing me to get more of a rounded edge to the piece of fruit.

I feel that this style could be used for both a family product as well as a gym goers product. The reason I believe it could link into family packaging, is through the simplistic shapes which would be easily understood by children, resulting in a childish nature. However, these simplistic shapes could also be used in gym goers fruit juice packaging, as idea of having minimal detail has a sense of sophistication to it.


In the style of Georgiana Paraschiv:

In this piece I was mainly aiming to copy the artists colour scheme, tone, and lines used. To do this I looked closely at the colour scheme used, and how the colours had been blended together to show a smooth appearance. Furthermore, to maximize links to the artist, I looked at the composition of the piece and the angles that the fruit was placed at, and attempted to convey this in my work.

I feel that I was quite successful in doing this, as I didn’t copy the colours that the artist used completely, but adapted them to suit the type of fruit I was drawing. I also used a slight black outline which is what the artist did in the piece of work I was looking at. I noticed how the artist had not outlined the shape entirely, but had only used black for certain edges of it. This I aimed to reproduce to show links to the artist. Additionally, using a block colour for the background is again something I feel has clear and successful links to the artist, as this is something Georgiana Paraschiv has done within her work.

To improve this visual recording I would re-draw the black line that is around part of the apple, as there is a slight part of it which gives it a un-neat look, as though I have drawn ‘out of the lines’. To continue, I would also change the stalk of the apple, making it more complex and adapting it to more than one colour, as I feel it is very basic with minimal links to the artist.

I feel that the colours used in this piece give it quite an interesting look, one of which would suit gym goers, based on the idea that the colours do not match the actual colour of the fruit, suiting more of a sophisticated audience.


In the style of Andy Warhol:

To show the style of Andy Warhol in my work, I was aiming to use a similar sense of line, and shape to produce my ‘in the style of’ drawing. Additionally, I aimed to use colours similar to the ones used by the artist.

I feel I did this quite successfully, as I feel that my Photoshop drawing has clear links to the artwork produced by the artist. For example, the overlapping block shapes that I have used within my work have clear links to the artist, and have been composed in a way which the artist had done. Furthermore, the block colour background is something which was included in Andy Warhol’s work, along with the fine black lines drawn.

Despite these links to the artists work, I feel that this ‘in the style of’ piece is not as strong as some of the others I have produced. The reason I think this is due to the drawings of the oranges which has been produced in a fine black brush on Photoshop. Although not the medium that makes this part of the design weak, I feel that the drawing its self is not as lifelike as the ones Andy Warhol produced, and there should be more fine black lines included to give the drawing a fuller appearance.

This sketchy style I feel is something which would have more links to a family packaging, as the un-neat quality of the drawing does not appear professional enough to use in a gym goers packaging. I feel that going to the gym, or any type of sport is something which is usually taken fairly seriously, and this design does not convey a serious enough tone to represent this.


In the style of Roy Lichtenstein:

To convey a Roy Lichtenstein style within my work I aimed to use the simplistic shapes that he used within his art work, and additionally stick to the colour scheme seen in his piece.

I feel I was very successful in doing this, however my piece of work therefore lacks individuality and does not show off my artistic style. Linking into Roy Lichtenstein’s work, I feel that my ‘in the style of’ drawing is very successful. Firstly, the inclusion of the same colours and shapes that were used by the artist allow my work to show it was inspired by Roy Lichtenstein’s particular style. The striped background is additionally something which worked well in this piece and gives the design clear link to the artists work.

Despite feeling very happy with the outcome of this design, I feel it could be adapted further to give it more of an individual, and personal style to me, still with the inclusion of links to Roy Lichtenstein. Another improvement that could be made is the bowl in which the fruit is placed in, and I feel a neater, but more complex style could be shown, giving it further links to the part of the artists work which appears hand drawn.

The bright colours and bold shapes make me feel that this design would suit a family style fruit juice rather than gym goers. Attracting children, the bright colours may entice the children to try the drink, making it more suitable for a family.

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In the style of Caroline Church:

To convey a Caroline Church style drawing I aimed to just use a black brush on Photoshop for the whole design. Additionally, the dotted appearance of the design is something I wanted to reproduce within my own work, as I feel that this is something which would give my drawing key links to the artist.

I feel that I was very successful in doing this, as my design is very similar to the one produced by the artist. The dotted effect I have used in place of shading gives clear links to the artists style, with the bold outline linking into this. The fruit is not filled with shading, and shows white gaps between the dots, giving as many links to the artist as possible.

To improve the design, it could be more personal to me, by perhaps changing the shape of fruit or using a different colour to draw the fruit in. This would still show links to Caroline Church, whilst also making the drawing more of a personal response on my behalf.

Th realistic approach that this style has gives it more of a serious look, making it suited to gym goers. Whilst the use of monotonous don’t suggest the fruit juice will make you make you thrive, the detailed approach shown here gives it a mature, practical look. This design could easily be adapted, by using a wider variety of colours to suit gym goers more, with the allusion that the drink will give you a positive, healthy outlook on life, with the different colours symbolizing the pureness of the drink.


Fruit Juice Packaging

These are some examples of fruit juice packaging that I collected in order to inspire me for the project. They link both into the target market of families and gym goers. I feel that the more sophisticated designs would be more appropriate for gym goers fruit juice packaging, however, I feel that they don’t clearly strike the audience as gym goers packaging.  From this research I hope to build on this, by taking the idea of a sophisticated design, but elaborating on it by making it more suited to gym goers, by picturing things that may be connoted with the gym.


The images above are some examples of mascots used to advertise food. Three out of four of the images are animals, and the other two are cartoon style people. I feel that the animal mascots are the strongest mascots, as generally children are drawn and interested in animals so I feel that using an animal mascot for my project would be effective.

BBC Children in Need Mascotpudsey-mascot

This is an example of a very well known mascot, known as ‘Pudsey Bear’. He was designed in 1985 by the BBC Graphic Designer Joanna Lane. Pudsey’s design is based on ‘Sooty’ a well known TV character that dates years back.


Inspiration for my project

The original inspiration for my project came from my research in which I explored children’s/family fruit juices. During this, I found the children’s tea ‘Drazil’. This inspired me to use a lizard within the packaging of my fruit juice, so I therefore looked at the use of lizard mascots. When exploring this, I found that not many companies use lizards within their branding, which was even more of an incentive to me to incorporate a lizard in the packaging of my fruit juice. I feel the vibrant colours of the lizard  would represent the fruit well, as the colours link into the fruits and give the lizard a healthy appearance. The lizard could be of green colours the represent apples or of orange colours to represent oranges.

Project Photos

These are some photographs I have taken o use for my project. The photographs vary from action-shot photos, to scenery photos, to photographs of a lizard. The action shot photos I have taken to use for my gym goers fruit juice packaging. These I feel represent the idea that the fruit juice is specifically designed for people who enjoy sports, and therefore using action shot photos show the energy that the gym goers would get out of this drink.

Like this, I have taken photos of landscapes. These landscape photos could additionally be used for the packaging of gym goers juice drinks, as I have mainly photographed city-scapes which I feel could be adapted to show places that runners would go.


I feel that this photograph of a city scape would be particularly useful for advertising a drink that is suitable for runners, because I feel that this is the type of environment that is used in running advertisements.


This photograph of a rock is again a place I feel that is suitable for runners, and therefore this photo could be used in the packaging for a gym goers inspired fruit juice.


These lizard photos I took with the intention of using them for a family inspired  fruit juice packaging. With these photos as guidance, I intend to make a mascot, to make my packaging design more appealing to children. I feel mascots also help make the packaging more recognizable, as they are usually used as a main part of the packaging, which is something I am hoping to do.


Exploring Target Markets

Children’s drink packaging

To explore target markets, I looked into the target market of fruit juice. All the images below are drinks/fruit juice packaging ideas showing how they target children specifically.

All the images above have a few things in common; colour, imagery and typography.

On each of these designs, colours such as red, blues, greens and yellows have been included. They are all bold and bright, and due to this can be seen from a distance. The inclusion of primary colours within this packaging perhaps makes the designs stand out to children, as they would identify the colours and know what they are. Using primary colours also targets both a female and male target audience as the colours aren’t gender specific, and the variety of colours allows the drinks to suit both. For example, using all blue, or all pink packaging would incline that the drinks are more gender specific, as stereo typically girls prefer pink and boys prefer blue. Whether this is actually the case or not doesn’t matter with the majority of the drinks pictured, as they include all sorts of different colours. To continue, a gradient can be seen in the ‘cuties’ fruit juice packaging, showing how the company has used two shades of similar colour to make up the background colour on the packaging. I feel this gives the design a bit more sophistication rather than just using one block colour.

Something each of these designs has in common is the title/logo of the drink which appears on all of their products. Each company has a specific logo which is carried through all of their designs, allowing the brand to be identifiable on each drink. I am particularly fond of this idea, as I feel it represents each company well, as using it on each different drink makes it memorable. Another thing the designs have in common is the colours to represent the drinks flavor. Particularly shown through the fruit juice packaging, the colour on the bottle represents the flavor of the drink. This I feel is a very strong thing to do in children’s packaging design, as younger children may not be able to read and identify the name of the drink from the packaging, but may have the idea that an orange bottle represents an orange flavored drink, and a red one representing a strawberry flavor.

Continuing the theme of similarities, each of these branded drinks appear to have some kind of animal or mascot within their packaging. I feel the most effective use of this in these designs is the ‘DRAZIL’ carton, based on the lizard that is shown at the top of the design. This lizard appears to be mainly a green, blue and purple colour suggesting it is a chameleon as has the ability to change colour. This lizard features on every different carton of the drink, giving the series of drinks a running theme throughout. The colours have not changed in the chameleon on each individual carton, making the lizard even more noticeable. I am particularly fond of the idea of including some kind of animal or mascot on the carton of a child’s drink as I feel that it would make them more drawn to the packaging.

The materials used for these designs appear to be mainly digital. However, the designs were most likely drawn in pencil first, and then edited through Photoshop or illustrator. I feel that most of these designs would have been drawn using a Wacom tablet, due to the fact that some of them appear hand drawn, and the digitalised in Photoshop.

On the front cover of the designs, not much information is included which makes the packaging more child friendly. I feel if a lot of information were to be shown on the front of the packaging, this would deter children from looking or buying these particular items as they are drawn to bold bright pictures, rather than text. Children are most likely drawn to packaging without writing due to the fact that their reading abilities would not be as good as adults, and therefore the information featured on the front of packaging would appear unnecessary to them.

The DRAZIL lizard is a design I am very fond of. I feel it is a clever use of an animal, as due to the changing colour aspect of them, I believe chameleons to be an incredibly interesting animal, especially to use on this packaging. The chameleon does not represent the idea that once you’ve started drinking DRAZIL you will become big and strong, as the chameleon is a small creature. Nor does it infer that this drink will make you super quick, or have amazing agility. Part of the lizard family, a chameleon may be seen as an animal that a lot of people don’t like, as its rarely seen as a pet or an animal that people would name as ‘cute’. I feel that using such a bizarre creature on this packaging makes this drink even more interesting than the others shown here. The chameleon has more interesting qualities, such as those that allow it to hide away from predators using its camouflaging technique, outsmarting the animal that would have most likely been seen as superior. Although children are not likely to think this much into the packaging design, I feel that the idea of using a chameleon or any type of unusual animal has a lot of strengths.

Additionally, I feel that DRAZIL could be branded as a family drink, as despite its label ‘kids tea’ it is shown in a carton which can be poured into cups for the whole family. This is unlike the ‘smoothie safari’ drink which you’d less likely find a parent drinking, as it has a very childish nature to the carton and straw. To continue, the illustration on the DRAZIL packaging has quite sophisticated drawings, which through the colours have an obvious appeal to children, but the drawings are not block or flat but hold a three dimensional sense to them.

Out of all of the designs above, my least favorite brand of fruit juice is the ‘cuties juice’. I feel that this drink is most likely aimed at a very young market, and suggests to parents that this juice should be given to ‘your little cuties’.  I feel that the face pictured on the front of the carton would not persuade me to buy the drink, as it looks like it is smirking. However on a positive note, the illustrations are very babyish revealing the target market without reading the text.

From looking at these different packaging designs, I have learnt how colour, shape and appearance are all key to representing the target market.  From looking at the ‘Cuties’ fruit juice it appears as though softer colours have been used, suggesting that softer, lighter colours target  very young children. Fruit shoots have more of a sophisticated design and from the bright colours suggest that younger age groups would be target but added to this the complex design suggests a slightly older market, suggesting this drink aims to target both age groups. I have also learnt that the use of a mascot is very effective in family packaging, as the majority of these designs features some kind of mascot or animal. I feel that animals in particular have strengths, as they can be used to represent the qualities that these drinks may give you, and additionally make the product more recognisable for children.

Family Fruit Juice Packaging

Family fruit Juice Packaging appears to take a more sophisticated appearance unlike the children’s Juice packaging that I explored. The designs appear more realistic and lifelike, which make the overall design more appealing to adults.

Many of this designs use photographs, which have most likely been edited in Photoshop to make them appear more nutritious, and appealing to eat. In this case these designs are quite effective, and encourage you to buy the drink due to the healthy appearance of the fruit on the front of the packaging. However, I feel that this may make the product less appealing to children, which suggest it is less suitable for a family market.

I feel that to create a suitable family product, the inclusion of something which is found featured in a children’s fruit juice drink would work well amongst the packaging, to give the design an appeal to children as well, as they are a key part of the family market.