Fruit Juice Packaging

These are some examples of fruit juice packaging that I collected in order to inspire me for the project. They link both into the target market of families and gym goers. I feel that the more sophisticated designs would be more appropriate for gym goers fruit juice packaging, however, I feel that they don’t clearly strike the audience as gym goers packaging.  From this research I hope to build on this, by taking the idea of a sophisticated design, but elaborating on it by making it more suited to gym goers, by picturing things that may be connoted with the gym.


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