COMPARISONS OF VISUAL LANGUAGE ACROSS CARD TYPES

Looking at a variety of different cards has helped me understand how different emotions are conveyed through the use of different medias and materials. I feel that the more celebratory cards have a wider colour scheme, using colours which spark a happy emotion. In comparison to this, I found that the sympathy cards use more of a muted colour scheme, an colours which derive compassion, and are more thoughtful in what kind of emotion is portrayed in the design.

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